The goal of this annual report was to show that while Starbucks was entering new markets, the core values, the great coffee, the individual service and third place experience were the same wherever you went. To make things more challenging, we had no budget for travel.
This concept developed from a need to get photos and information from all over the world. So we put together kits that were sent out to key stores in our global markets. These kits included a Polaroid camera, tape recorder, questionnaire, list of photo suggestions, photo release forms and instructions.
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After receiving the returned kits, I had that info and tapes translated. With all of these pieces, the art director and I created one of Starbucks most well received annual reports
to date.
