Starbucks Ice Cream is decadent, but the original packaging didn’t tell you that.  And at the same time, they needed to introduce flavors that didn’t have any coffee in them.  My job was to solve these issues with really tasty copy.

Java Chip

Big chocolate chunks crashing into creamy coffee

Oh boy, are you in for it now.  In for a carton-full of ice cream so delightfully good, that it’s just about impossible to put down.  After all, where else are you going to find the amazing flavor of Starbucks coffee blended into the creamiest of ice creams and right in the middle of it all, big, rich chocolate chunks crashing into every spoonful.  No wonder it’s a best seller.

Espresso Swirl

Chocolatey espresso swirls spun into coffee bliss

If you’ve ever had an espresso shot or one of our espresso drinks, then you’ve got a pretty good idea of the big, bold coffee flavor you’re about to dip into.  What you may not know is how we upped the ante by adding thick, rich chocolatey-espresso swirls through the whole thing.   It’s one of those unforgettable combinations whose mere mention causes taste buds to stand up and take notice.  Now, sit down and enjoy.

Vanilla Cashew Crunch

Cashew nut brittle meets sweet creamy vanilla
(coffee not included)

Yep, that’s what we said.  No coffee in here.  None.  Nada.  Zip.
Sure, it’s a crazy idea from a company known for its coffee.  But if we do ice cream with the same quality, creativity and utter yumminess as our coffee, wow!  Imagine the possibilities.  Like this - sweet, creamy vanilla loaded chock full with chunky pieces of cashew nut brittle and rich caramelly swirls.  Starting to sound like a pretty good idea, huh?