When I was at DDB Needham I had the good fortune to work on a lot of radio.  While others love TV, I'm a huge fan of what can be done with just sound.  Frito-Lay always seemed to have a project or promotion that needed some radio.  These are a few I had fun with.

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Doritos Day

Ruffles Dijon

Get Your Own Bag

Reduced Fat Doritos